You might have noticed some changes creeping in here at Lottie Shaw’s. We’ve given our website and packaging a shiny new look, but don’t worry, the delights inside are still the same, seriously good treats you’re used to.

Here’s what we’ve done

The Lottie Shaw’s logo has been updated with a new font, luxurious, gold colours and the addition of an ‘of Yorkshire’ tag line. Our Yorkshire heritage is so important to our products, our brand and our loyal customers, so we really wanted to celebrate that on the front of our packs.

We’ve introduced some new colours too, in borders and flashes on the front of pack. This is to help signpost each flavour across the products. For example, our Yorkshire Parkin and ginger flavoured products will feature an orange flash and border, from our Yorkshire Parkin Biscuits to our brand new Yorkshire Parkin Easter Egg. You’ll start to see these changes soon, if you haven’t already across our website, the products you order and in farm shops and delis too.

New look, new products

One of the first new products to feature the rebrand is our first ever Easter Egg. Made with rich, Belgian milk chocolate, the egg features Lottie Shaw’s signature Yorkshire Parkin Biscuits crumbled within the chocolate. A splash of natural ginger oil ensures a warming bite of ginger throughout.

What’s next?

It won’t be long before our beloved bakery, at the heart of the Yorkshire Pennines, gets a brand-new look, too. We can’t wait to finalise our makeover! Follow us on Instagram or Facebook to catch the first glimpse of our new look bakery.